Churn rate measures the percentage of customers who leave your service over a specific period. Use this free tool to calculate it quickly. Formula: Churn Rate = (Lost Customers / Total Customers at Start) × 100.
Churn Rate: %
A churn rate calculator is a tool that computes the percentage of customers who stop using a product or service over a specific period. By inputting the number of customers at the start and those lost, it applies the formula: Churn Rate = (Lost Customers / Total Customers at Start) × 100. This helps businesses track customer retention.
Churn rate measures customer retention, a critical metric for SaaS, e-commerce, and subscription-based businesses. A high churn rate signals issues with customer satisfaction or product fit, while a low rate indicates strong loyalty. Use our calculator to monitor and optimize retention strategies.
Enter the total number of customers at the start of a period (e.g., a month) and the number of customers lost during that time. Click "Calculate" to get the churn rate as a percentage. Ensure the lost customers number doesn’t exceed the starting total for accurate results.
Churn rates vary by industry. SaaS businesses often aim for 5-7% annual churn, while e-commerce might see higher rates (20-30%). Use our calculator to benchmark your churn and compare it to industry standards to assess performance.
Yes, the calculator works for any time period. Input data for your desired timeframe (e.g., monthly or yearly) to calculate the churn rate. For deeper insights, pair it with cohort analysis tools to track trends over time.
To lower churn, focus on improving customer experience, addressing feedback, and enhancing product value. Use analytics to identify drop-off points, offer personalized incentives, and engage users through onboarding. Our product analytics app can help track these metrics.
Yes, our churn rate calculator is completely free to use. No sign-up is required, though we invite you to explore our analytics app for advanced churn tracking and customer insights.