How to Build and Analyze Conversion Funnels
Understanding conversion funnels turns scattered activity into a clear story. Visitors arrive, explore, decide, and buy or bounce. Funnels show that story with numbers you can trust. When…
Understanding conversion funnels turns scattered activity into a clear story. Visitors arrive, explore, decide, and buy or bounce. Funnels show that story with numbers you can trust. When…
Introduction Mobile apps win when teams understand user behavior and improve fast with data. Proper analytics turns guesswork into clear paths toward growth and retention. The right stack…
Introduction Choosing a product analytics platform can feel like picking a favorite cloud. Everything looks similar from far away, but the details change your day. PostHog and Amplitude…
Introduction Choosing between PostHog and Mixpanel is a common fork in the road. Both tools offer deep product analytics and strong communities. Their strengths overlap, yet their philosophies…
Introduction If you run a site on WordPress, you probably want to know who visits, what they read, and what makes them buy or sign up. Google Analytics…
Introduction Manual reporting steals time from the work that actually moves needles. It asks account managers to spend late nights copying charts, fixing cell formulas, and writing the…
You win or lose agency accounts on reporting days. That sounds dramatic, yet it is true. Clients renew when numbers connect to outcomes they care about. They churn…
Introduction Cookieless analytics sounds clever and a little mysterious. The idea promises measurement that respects privacy and still drives growth. Marketers hear the pitch and wonder if accuracy…
Introduction Campaign tracking is supposed to be simple. Add a few UTM parameters, launch the ad, and watch the sales roll in. The reality is rarely that neat.…
Cross channel analytics sounds glamorous until you try to reconcile five dashboards before lunch. The promise is simple. You want one view of the customer journey across ads,…