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Understanding conversion funnels turns scattered activity into a clear story. Visitors arrive, explore, decide, and buy or bounce. Funnels show that story with numbers you can trust. When…
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Introduction Mobile apps win when teams understand user behavior and improve fast with data. Proper analytics turns guesswork into clear paths toward growth and retention. The right stack…
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Introduction Choosing a product analytics platform can feel like picking a favorite cloud. Everything looks similar from far away, but the details change your day. PostHog and Amplitude…
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Introduction Choosing between PostHog and Mixpanel is a common fork in the road. Both tools offer deep product analytics and strong communities. Their strengths overlap, yet their philosophies…
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Introduction If you run a site on WordPress, you probably want to know who visits, what they read, and what makes them buy or sign up. Google Analytics…
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Introduction Manual reporting steals time from the work that actually moves needles. It asks account managers to spend late nights copying charts, fixing cell formulas, and writing the…
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You win or lose agency accounts on reporting days. That sounds dramatic, yet it is true. Clients renew when numbers connect to outcomes they care about. They churn…
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Introduction Cookieless analytics sounds clever and a little mysterious. The idea promises measurement that respects privacy and still drives growth. Marketers hear the pitch and wonder if accuracy…
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Introduction Campaign tracking is supposed to be simple. Add a few UTM parameters, launch the ad, and watch the sales roll in. The reality is rarely that neat.…
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Cross channel analytics sounds glamorous until you try to reconcile five dashboards before lunch. The promise is simple. You want one view of the customer journey across ads,…
