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Understanding your conversion funnel is the first step to transforming curious visitors into loyal customers. And converting your website visitors to leads or actual customers into an e-commerce…
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Introduction Driving traffic is just one part of the puzzle to increase sales on your website. What truly determines success is how effectively you convert that traffic into…
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In this day of age, understanding user behavior is very important to unlock your real business growth. Especially when its an online website, like an e-commerce or some…
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Introduction These days it doesnt matter if you’re running a blog, managing an online store, or growing a business website. You need to understand your website’s traffic becaise…
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Choosing between Matomo and Google Analytics feels a bit like choosing between renting and owning a house. Both will keep you dry when it rains, but the feeling…
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In an era where data is currency, understanding Personally Identifiable Information (PII) is no longer optional—it’s essential. Whether you’re running a website, app, or analytics platform, handling PII…
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Event tracking is a powerful feature in website analytics that allows you to monitor user interactions on your website. Unlike basic pageview tracking, event tracking provides deeper insights…
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Improving your website’s conversion rates is crucial for boosting sales, generating leads, and enhancing user engagement. By leveraging analytics, businesses can make data-driven decisions to optimize their websites…
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Tracking user behavior is very important for understanding how visitors interact with your website, improving engagement, and increasing conversions. Often times people think on google analytics and google…
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Introduction In an era where online privacy is a growing concern, businesses are under increasing pressure to adopt data practices that respect user confidentiality. Measuring traffic is key…
