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Introduction Choosing between cloud analytics and self hosted analytics feels simple until real constraints enter the room. Budgets tighten, teams remain small, legal frameworks appear, and stakeholders ask…
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Introduction If you run a site, you probably want answers fast. Who visited, what they clicked, and why they bounced. Then you meet the General Data Protection Regulation…
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Introduction Every go to market plan eventually runs into the same wall. You can spend more on ads, publish more content, and hire more sellers, yet pipeline quality…
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In this crazy world of ultra evolving digital products and AI, developers and product teams rely heavily on tools that help them monitor performance. And they also need…
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What is a Conversion Funnel? A conversion funnel is the roadmap of a customer’s journey. All from discovering your brand on social media, or google, to making a…
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Introduction Client reporting is more than a routine task and it’s one of the most powerful tools a digital agency can use to build long-term relationships. Its one…
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Introduction Running a SaaS business without proper tracking is like flying blind. You need to know how users interact with your platform, what actions they take, and where…
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Introduction Understanding how users interact with your website is key to growing your business. It’s not enough to just know how many people visit your site — you…
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Introduction Tracking user behavior on your website is crucial for understanding what works and what doesn’t. But not all tracking methods are the same. Two of the most…
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Introduction For a long time, Google Analytics was the default tool for tracking website traffic and user behavior. Businesses of all sizes used it because it was free,…
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Website analytics isn’t just about tracking pageviews or visitors anymore. It’s a powerful tool that helps you understand your audience, optimize your content, and grow your business smarter.…
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Understanding how customers move through your website, product, or brand experience is a very important aspect for business’s growth. Despite this too many companies overlook a critical piece…
