google analytics alternative

Unique Visitors in Google Analytics: All You Need To Know

prettyinsights.com • November 10, 2025

Introduction Unique visitors sounds simple, yet in practice it confuses many marketers and business owners. You open your analytics dashboard, see user numbers jumping around, and wonder what…

app analytics

Google Analytics: The Main Pros and Cons

prettyinsights.com • November 10, 2025

Introduction Google Analytics has become the default analytics tool for many marketers and founders, almost like that friend who always shows up uninvited but still brings snacks. It…