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Sales teams in 2025 swim in data while still missing clear answers about performance. You get dashboards from the CRM, call recordings, spreadsheet forecasts, and ten different conversion…
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If you run an online store and you feel like you are driving blind, you probably are. Ecommerce analytics tools give you the lights, mirrors and dashboard you…
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Customer analytics is not a vanity project. It is the operating system that tells you where to push and where to pause. Numbers become narratives when they connect…
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Introduction Web analytics reports look simple on the surface. Open a dashboard, admire a few colorful charts, and declare victory in the meeting. Reality is different. Reports only…
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Introduction Owning your analytics stack feels a bit like finally getting keys to your own place. You control the data, the rules, and the performance. You also carry…
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Introduction Running a SaaS business without proper tracking is like flying blind. You need to know how users interact with your platform, what actions they take, and where…
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Introduction Tracking user behavior on your website is crucial for understanding what works and what doesn’t. But not all tracking methods are the same. Two of the most…
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Understanding your conversion funnel is the first step to transforming curious visitors into loyal customers. And converting your website visitors to leads or actual customers into an e-commerce…
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Event tracking is a powerful feature in website analytics that allows you to monitor user interactions on your website. Unlike basic pageview tracking, event tracking provides deeper insights…
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1. Introduction In today’s digital-first world, understanding how users interact with a product is essential for growth and success. Product Analytics is the practice of collecting, analyzing, and…
