A great Google Analytics Alternative

Track every Visitor, Click and Dollar
Analytics Made Simple

Track everything from revenue, to organic, to conversions, to user behavior - all in one simple platform.

Start Free Free trial available. See pricing page
google analytics alternative app
why switch from google analytics

Why Pretty Insights is the best Google Analytics alternative

See what matters at a glance, stay fully privacy-compliant, and talk to your analytics like a teammate.

1
Privacy first by design

Built to respect privacy from day one, fully aligned with GDPR, PECR, CCPA and similar regulations, so you can track confidently without legal headaches.

2
Intuitive, clutter-free dashboard

Get the full story in a clean, focused UI. No endless menus, just the best website analytics tools surfaced exactly when you need them.

3
AI-powered analytics conversations

Ask questions in plain language and let AI surface trends, explain drops, and highlight opportunities without digging through complex reports.

4
No personal data storage

We avoid storing personal data, so you can often skip intrusive cookie banners and still stay compliant while keeping user experience smooth.

5
Powerful events & goals

Track sign-ups, purchases, clicks, and funnel steps with a flexible Goals tracker and Events explorer that make optimisation actually actionable.

6
Lightning-fast tracking script

Our ultra-light script loads in milliseconds, so your analytics never slow down your Core Web Vitals or frustrate visitors.

7
Live visitor monitoring

Watch real-time traffic, see what pages people explore, and understand campaigns as they happen instead of waiting for delayed reports.

8
Smart alerts & notifications

Get alerted when traffic spikes, campaigns break, or conversions drop, so you can react before it hurts your revenue.

product analytics · session replay

Product Analytics & Session Replay

Understand every click, scroll, and drop-off so you can build stickier products and smoother user journeys.

⏱

Real-time analytics for instant insights

Track user behavior, conversion rates, and key events as they happen. See live performance and react fast when campaigns spike or drop.

📊

Funnel analysis to boost conversions

Visualize every step in your funnel and spot where users fall off. Fix bottlenecks, test ideas, and steadily push your conversion rate higher.

⚙️

Advanced event tracking

Track custom events across your site or app with ease. Measure feature adoption, engagement, and goal completions without drowning in setup complexity.

👥

Cohort analysis for retention

Group users by signup date, campaign, or behavior and see how they stick around over time. Learn what keeps them coming back.

💰

Conversion tracking with revenue

Attach monetary values to key actions and monitor true ROI. Spot the campaigns and features that actually drive revenue, not just clicks.

🔥

Heatmaps & session recordings

Watch real user sessions and see where attention goes on the page. Uncover friction points, refine UX, and turn confusion into conversions.

Start for free now
Free 15-day trial
No credit card required
Cancel anytime

People ❤️ PrettyInsights

PrettyInsights is built for performance and reliability, designed to handle millions of pageviews effortlessly. Startups and businesses around the globe trust PrettyInsights as a reliable alternative to traditional analytics platforms.

128

Paying subscribers

2.9M

Tracked pageviews

99.99%

Uptime (Last 99 days)

Frequently Asked Questions

No, you won’t be charged after your trial. Once it expires, your plan automatically downgrades to our free plan. If your usage exceeds the free plan limits, your dashboards will be temporarily disabled until you reduce your usage or select a paid plan.

We accept all major Credit and Debit Cards, Bitcoin (+10% fee), Apple Pay, and Google Pay. You can pay in Euros, US Dollars, or British Pounds. For bills over $500, we also accept bank transfers, which incur an additional 10% processing fee.

Our pricing dynamically adjusts based on your usage. If traffic increases, your next month’s fee adjusts slightly. Similarly, if traffic decreases, you pay less. We calculate this using your last month’s data and the three-month average for accuracy.

With yearly plans, you estimate your traffic after the trial. If your usage exceeds your limit, we notify you to increase it within a week. To avoid extra charges during the year, set your limit high enough. At the end of the year, your data points reset to zero.

Yes, you can cancel your subscription anytime. Even after cancellation, you’ll retain access to your data and account until the end of your paid period.

Yes, prettyInsights is a google analytics alternative. It is a simple and easy to be used on any website. On top of that you can do product analytics and other featues that improve on your marketing and seo efforts.

Absolutely. You can export your data at any time in various formats (CSV, JSON, etc.). This feature is available on all plans, including the free tier.

We prioritize your data privacy and are fully GDPR-compliant. All your data is securely encrypted and stored according to international privacy standards. We offer transparency about how your data is used and allow you to control, export, or delete it at any time. Whether you’re a small business or a large enterprise, our robust data protection measures ensure that your information is safe.
Start for free now
Free 15-day trial
No credit card required
Cancel anytime

Why Pretty Insights is the Best Google Analytics Alternative?

1. Encrypted Data Storage

We prioritize your data security by encrypting all stored information. This means your analytics data is protected from unauthorized access or breaches. Encryption ensures that even in the rare event of a data leak, your information remains unreadable to third parties. With Pretty Insights, your peace of mind is guaranteed.

2. GDPR-Friendly Practices

Unlike many analytics platforms, we do not store or process personal data about your customers. This makes Pretty Insights fully compliant with GDPR regulations. By avoiding customer profiling, we ensure that your business is not exposed to privacy violations, keeping both you and your customers safe.

3. Your Privacy, Our Priority

We respect your privacy and never sell or share your data with third parties. All the information we collect is strictly used to provide you with meaningful reports and insights. You retain full ownership of your data, and we pledge to maintain transparency in how it is used.

4. Control Over Your Data

With Pretty Insights, you have complete control over your data. You can download or delete your data at any time, without restrictions or additional fees. This flexibility ensures that your analytics are always accessible to you and can be managed in line with your business needs.

5. EU-Based Servers

As an EU-based company, we store all your data on secure servers located within the European Union. This guarantees compliance with EU data protection laws, ensuring your data is handled responsibly. You can trust that your analytics are safeguarded within some of the world's most stringent privacy regulations.

6. Transparent Pricing

We believe in straightforward pricing that matches your usage. Unlike other platforms with hidden fees, our pricing adjusts as your traffic grows or decreases, ensuring you only pay for what you need. No surprises, just clarity and fairness.

7. Seamless Integration

Pretty Insights integrates easily with your website, offering setup in just a few clicks. Whether you use a custom website or a popular platform like WordPress or Shopify, our tool is compatible and simple to implement. You'll be up and running in no time, with no technical expertise required.

8. Reliable Support

We provide 24/7 customer support to ensure you always have assistance when you need it. From onboarding to troubleshooting, our team is dedicated to helping you make the most of Pretty Insights. Your success is our priority, and we’re always here to help.

9. Simple analytics made easy

Pretty insights is simple analytics and even more has the best support out there. You can check your website traffic without the clutter of other solutions out there. You only have one dashboard, and you do not need to build any custom dashboards, complicated graphs and other fancy stuff like that. We have free analytics for anyone.

Simple, transparent pricing

All paid plans come with a 15-day free trial. No credit card required to start.

-
20k
20k 10M+
+
20k pageviews (or events)
Starter
For solopreneurs and side projects.

$10/mo

  • 1 user
  • Up to 10 sites
  • Up to 3 email reports
  • Website analytics
  • Track earnings
  • Product analytics
  • Goals dashboard
  • Live visitor map
Most Popular
Professional
For growing businesses and agencies.

$30/mo

  • Everything in Starter
  • Up to 2 users
  • Up to 20 sites
  • Up to 4 email reports
  • API Access
  • Custom events
Enterprise
Custom solutions for high volume.

Custom

  • Everything in Professional
  • Isolated storage server
  • Multiple teams (agency)
  • Combined invoicing
  • Manual invoicing
  • Contract redlining
  • Live visitor table
Lifetime deal • Limited to 100 seats

Prefer to pay once and own PrettyInsights Starter for life?

Grab lifetime access to the Starter plan for a single payment of $299. No renewals, no surprise price hikes, just clean analytics you control.

It’s less than a couple of years of monthly payments – everything after that is pure profit for your business.

Only 100 lifetime seats will ever be sold. Once they’re gone, this offer is gone.

Or stay on monthly plans if you prefer to keep things flexible.

Frequently Asked Questions

If you do not cancel your plan before the trial expires, yes your card will be charged but you can cancel any time before that from your customer dashboard without any issue, or questions asked. No funny assistance required or twisted processes to do that, just cancel by pressing a button.

We accept all major Credit and Debit Cards, Bitcoin (+10% fee), Apple Pay, and Google Pay. You can pay in Euros, US Dollars, or British Pounds. For bills over $500, we also accept bank transfers, which incur an additional 10% processing fee.

Our pricing dynamically adjusts based on your usage. If traffic increases, your next month’s fee adjusts slightly. Similarly, if traffic decreases, you pay less. We calculate this using your last month’s data and the three-month average for accuracy.

With yearly plans, you estimate your traffic after the trial. If your usage exceeds your limit, we notify you to increase it within a week. To avoid extra charges during the year, set your limit high enough. At the end of the year, your data points reset to zero.

Yes, you can cancel your subscription anytime. Even after cancellation, you’ll retain access to your data and account until the end of your paid period.

Absolutely. You can export your data at any time in various formats (CSV, JSON, etc.). This feature is available on all plans, including the free tier.

We prioritize your data privacy and are fully GDPR-compliant. All your data is securely encrypted and stored according to international privacy standards. We offer transparency about how your data is used and allow you to control, export, or delete it at any time. Whether you’re a small business or a large enterprise, our robust data protection measures ensure that your information is safe.

PrettyInsights focuses on privacy, ease of use, and actionable insights. Unlike Google Analytics, we provide clear data visualizations without overwhelming complexity, and we ensure full GDPR compliance by respecting user privacy and data control.

Yes! PrettyInsights allows you to track e-commerce conversions, including product views, purchases, and revenue. Our analytics help you understand customer behavior and improve sales strategies.

Absolutely! PrettyInsights provides real-time analytics, so you can monitor live website traffic, conversions, and user behavior as they happen.

PrettyInsights offers a simple installation process. You only need to insert a lightweight tracking script on your site. We also provide plugins for popular platforms like WordPress, Shopify, and more for seamless integration.

Yes, PrettyInsights allows you to manage and track multiple websites from a single dashboard, making it easy to analyze all your online properties in one place.

Yes, PrettyInsights offers customizable email reports so you can receive key metrics, trends, and insights directly in your inbox at your preferred schedule.
Start for free now
Free 15-day trial
No credit card required
Cancel anytime

Need help setting up Google Analytics?

If you are looking just to view website traffic and do not want to get along with tag manager and other complicated things, then you really need a simple analytics tool. Track your web traffic with PrettyInsights and have a simple dashboard, url tracking , website data and stats and do not get swamped in complicated interfaces. Try our free website visitor tracking tool today.

Start for free now

Ready to try PrettyInsights?

See all your website or app metrics with fancy stats and panels

See Pricing Contact us
Guided onboarding Friendly, scale-as-you-grow pricing Web Analytics 14-day free trial Cancel anytime