Product Analytics

Measure what matters in your product

Instrument key events, understand behavior, and connect features to outcomes.

Activation

Define your aha moment and measure how quickly new users reach it.

Custom activation event
Time-to-value distributions
Source & device breakdowns

Funnels

Spot friction from sign-up to key action or billing.

Step conversion & time between steps
Drop-off by cohort or plan
Compare flows across releases

Retention & Cohorts

Track who comes back and why. Compare week-over-week retention.

Rolling and classic cohorts
Retention curves by segment
Reactivation deep-dives

Feature Adoption

See which features land, by cohort, plan, or device.

Adoption over time
Stickiness metrics
Power-user analysis

Send clean events with a simple schema

Use concise names and descriptive properties. Identify users after login and keep device-level anonymous IDs for pre-login behavior.

// Identify users after sign-in
PrettyInsights('identify', 'user_42', {
  plan: 'Pro',
  role: 'owner',
  created_at: '2025-08-01'
});

// Track key product events
PrettyInsights('track', 'Project Created', { template:'Blank' });
PrettyInsights('track', 'Feature Used', { feature:'Dashboards', context:'Reports' });
PrettyInsights('track', 'Upgraded Plan', { from:'Starter', to:'Pro' });

// Best practices
// - snake_case or Title Case events (be consistent)
// - always include source (utm, referrer) and app version (if SPA/native)
// - add revenue or value when relevant

Read docs

SDKs & Ingestion

JavaScript / TypeScript
React hook
Node & PHP
REST API & Webhooks

SPA routing support
UTM autocapture
Server-side events
eCommerce events

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Journeys & Paths

Explore common paths to activation and see where users drop or loop.

Path explorer with depth controls
Segment by plan or source
Dead-end step detection

Cohort Analysis

Compare retention by signup week, plan, or acquisition channel.

Classic & rolling cohorts
Stickiness & frequency
Reactivation cohorts

Release Impact

Quantify the effect of each release on activation, retention, and adoption.

Version-based comparisons
Feature change annotations
Trend deltas week over week

Segmentation

Break down any report by source, device, plan, country, or custom property.

Multi-filter builder
Saved segments
Compare periods & releases

Product Attribution

Tie marketing sources to downstream product outcomes like activation or upgrades.

First/last touch & blended models
UTM & referrer stitching
Campaign to feature adoption

Health Alerts

Know when activation dips or when a feature suddenly spikes.

Threshold & anomaly alerts
Email/webhook notifications
Per-metric granularity

Privacy by design

Collect what you need, anonymize what you don’t. Consent-aware and cookieless options built-in.

Cookieless & IP anonymization
No fingerprinting, DNT respected
Granular data retention
Role-based access & 2FA

Performance & Reliability

Lightweight loader, fast queries, and resilient ingestion for high-volume apps.

< 4 KB loader, async by default
Sampling controls
Redundant endpoints
Exports & backups