The short answer: AgencyAnalytics now has one plan. In 2026 it retired the old Freelancer ($79/mo), Agency, and Agency Pro tiers and replaced them with a single Core plan at $20 per client per month billed annually (about $25/month billed monthly), with every feature included — unlimited data sources, reports, dashboards, and users. An Enterprise tier with volume discounts starts at 25 clients. There’s a 14-day free trial (no card required) and a 30-day money-back guarantee, but no free plan.
That one design choice — billing per client instead of per plan tier — is the entire story of AgencyAnalytics pricing. It makes the product dramatically simpler to buy and, depending on your agency’s shape, either a bargain or a bill that grows every time you win a new account. This guide walks through what’s included, the add-ons that quietly change the math, and the real monthly cost at every agency size.
Pricing verified directly on agencyanalytics.com in July 2026. Be aware that most articles ranking for this topic still describe the old three-tier structure — if you see “Freelancer $79/month” anywhere, you’re reading stale information.
What changed: from three tiers to one plan
Until recently, AgencyAnalytics sold three plans — Freelancer, Agency, and Agency Pro — with client allowances, a $20/month surcharge per extra client (itself doubled from $10 in May 2025), and features like full white-labeling, custom metrics, and API access gated behind the higher tiers. That gating was one of the most common complaints in user reviews.
The 2026 repricing swept all of that away:
- One Core plan. $20/client/month billed annually, ~$25/client/month billed monthly (annual billing saves 20%).
- No feature gating. White-label branding with custom domain and custom email, custom metrics, API access, AI insights, benchmarks, forecasting, anomaly detection, the client portal, and MCP access (connect your reporting data to ChatGPT or Claude) are all included for every customer.
- No usage caps. Unlimited data sources per client across 85+ integrations, unlimited reports and dashboards, unlimited staff and client users.
- The billing unit was renamed. What used to be called a “campaign” is now a “client” — same logic, clearer label. One client = one business you report on, with as many integrations, dashboards, and reports as you need under it.
- Existing customers were grandfathered. Agencies on legacy plans were allowed to stay on them, and AgencyAnalytics’ team has publicly advised users on whether switching saves them money. Credit where due: that’s a more customer-friendly repricing than most SaaS companies manage.
The net effect: the old complaint about feature gating is gone. The structural question about per-client pricing is now the only question — and it got purer, because your bill is literally clients × $20.
What the Core plan includes
For $20/client/month (annual), every account gets the full platform:
Reporting & dashboards: automated report scheduling, slidedeck and document reports, Smart Reports and Smart Dashboards (auto-generated from connected integrations), report approvals, roll-up reports across clients, version history, agency markup on ad spend, and bulk operations.
Data & analysis: 85+ integrations, Google Sheets integration, custom metrics, API access, goal tracking, alerts, Ask AI, AI Summary, benchmarks, trend forecasting, anomaly detection, and metric insights.
Branding & clients: full white-labeling — your logo, colors, custom domain, and custom email — plus a branded client portal with unlimited client logins and custom permissions.
Support: email and chat support plus a free onboarding call.
For a genuinely honest read on how these features perform in practice — including what 500+ reviewers praise and criticize — see our full AgencyAnalytics review.
The Enterprise tier
Enterprise is custom-priced and starts at 25 clients. On top of Core it adds volume-based discounts, database connectors included (MySQL, BigQuery, Amazon Redshift), prioritized custom integration requests, MFA enforcement, continuous team training, and priority support. If you’re a 30+ client agency, the volume discount conversation is worth having before you assume the list-price math below.
The add-ons that change the math
Two add-ons sit outside the per-client price, and one of them matters a lot for SEO agencies:
Rank Tracker: $41.67/month per 500 keywords (billed annually). Weekly desktop and mobile rank checks across Google and Bing, with local and multi-language tracking. The math compounds quickly for SEO-heavy shops: an agency tracking 5,000 keywords across its client base pays roughly $417/month on top of its per-client fees. If built-in rank tracking was the reason you chose AgencyAnalytics over a cheaper reporting tool, price this line first.
Database connectors: custom quote. MySQL, BigQuery, and Redshift connections are quoted individually on Core (and bundled into Enterprise). User reports on community forums have historically put custom database connections at several hundred dollars per month — get the quote in writing before you architect anything around them.
What AgencyAnalytics really costs at your size
The per-client model means one thing: run the math at your client count, not the headline price. Here it is at list price (annual billing / monthly billing):
| Clients | Annual billing (per month) | Monthly billing (per month) | Notes |
|---|---|---|---|
| 1 | $20 | $25 | The real entry price — cheaper than the old $79 Freelancer minimum |
| 5 | $100 | $125 | Old Freelancer plan was $59–79 for this — small agencies now pay more |
| 10 | $200 | $250 | Comparable to the old Agency tier, but with every feature included |
| 20 | $400 | $500 | The zone where per-client pricing starts to sting |
| 25+ | Custom (Enterprise) | Custom | Volume discounts begin — negotiate |
| 50 | ~$1,000 before discount | — | Enterprise pricing applies; get the quote |
Add the Rank Tracker if you need it, and remember annual billing carries a 1-year commitment (monthly billing can be cancelled anytime, and there’s a 30-day money-back guarantee either way).
Notice who the repricing helped and who it didn’t. Freelancers with 1–3 clients win big — entry cost dropped from $79/month to as little as $20–25. Five-client boutiques pay more than before ($100 vs. $59–79), though they now get formerly-gated features like custom domains and API access. Growing agencies face the same slope as always: every new client adds $20/month to the bill, forever. Reviewers consistently report the model feels heaviest past 20–30 clients — exactly the growth stage where margins matter most.
Is per-client pricing right for your agency?
The fairest way to judge it is cost per client, and whether each client uses enough of the platform to justify it.
The model rewards you if your clients are data-heavy — many channels, many dashboards, multiple connected accounts per client. You’re packing a lot of usage under one flat $20, and comparable usage on source-priced tools (DashThis, Whatagraph, Supermetrics) would cost more.
The model punishes you if your clients are lean — one or two channels each — because you’re paying the full per-client rate for a sliver of the platform. It also punishes pure volume growth: doubling your client roster doubles your reporting bill even if your workflow never changes. Tools priced by data source or connected account (rather than by client) break that link — we’ve compared nine of them, with cost tables at 5, 20, and 50 clients, in our guide to the best AgencyAnalytics alternatives.
And one structural point worth repeating: AgencyAnalytics prices the reporting layer. If a meaningful part of your monthly reporting pain is the layer underneath — GA4 setup per client, sampling, consent banners, dashboards clients can’t read — you’re paying $20/client/month to present data that’s painful at the source. Simpler analytics built for agencies fixes that problem where it starts, without per-client fees; see Pretty Insights pricing for the comparison. (Disclosure: that’s our product — and yes, plenty of agencies run it alongside a reporting tool rather than instead of one.)
FAQs
How much does AgencyAnalytics cost in 2026? $20 per client per month billed annually, or about $25 per client billed monthly, on the single Core plan. All features are included. Enterprise pricing with volume discounts starts at 25 clients.
Did AgencyAnalytics change its pricing? Yes — twice recently. In May 2025 the per-extra-client surcharge doubled from $10 to $20/month, and in 2026 the company replaced its three tiers (Freelancer/Agency/Agency Pro) with the single per-client Core plan. Existing customers were allowed to remain on legacy plans.
Does AgencyAnalytics have a free plan? No. There’s a 14-day free trial with no credit card required, and a 30-day money-back guarantee on paid plans. The cheapest ongoing cost is $20/month for a single client on annual billing.
What counts as a “client”? One business relationship — with unlimited integrations, dashboards, reports, and user logins under it. AgencyAnalytics previously called this unit a “campaign,” which confused buyers into thinking they paid per marketing campaign; the rename clarified the same billing logic.
How much is the AgencyAnalytics rank tracker? $41.67/month per 500 keywords, billed annually, as an add-on to the Core plan. It’s included in neither tier by default, so SEO-heavy agencies should model it into total cost from day one.
Is AgencyAnalytics worth the price? At 1–10 data-rich clients, the value is strong — full white-label reporting with unlimited usage for $20–200/month is competitive. Past 20–30 clients, or for agencies with lean single-channel clients, per-client billing compounds against you and alternatives without client-based pricing usually cost less. Our full review covers the non-pricing factors that should also drive the decision.