Amplitude Review 2026: Honest Deep-Dive, Pricing Guide & Best Alternatives

If you’re evaluating Amplitude, you’ve probably noticed something odd: almost every review online is either written by a fan who just switched from Google Analytics, or a competitor trying to convince you Amplitude is wrong. Neither is useful.

This review does something different. We’ll cover what Amplitude actually is, every product honestly (including what’s great and what frustrates users), real pricing math at realistic scale, and — critically — who Amplitude genuinely fits and who should pick something else.

Here’s the short version if you only have 60 seconds:

Amplitude is excellent if you have a dedicated data analyst or analytics team, you value strict event governance over fast iteration, you want ML-powered insights (Compass, Personas, AI Agents) baked in, and you’re operating at a scale where 50K+ MTUs and rigorous data quality matter more than time-to-first-dashboard.

Amplitude frustrates teams when the buyer is a solo PM without analytics support, you want self-serve queries to “just work” without governance overhead, you’re cost-sensitive and your MTU count is volatile, or your renewal lands at the standard 8% annual uplift without negotiation.

Skip Amplitude entirely if your primary analytics need is marketing (traffic, campaigns, conversions) rather than in-product behavior — there are faster, cheaper, and simpler tools for that job.

Now the detail.

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What is Amplitude?

Amplitude is a digital analytics platform built around behavioral data. It captures discrete user events inside your product — sign-ups, feature uses, conversions, drop-offs — and turns them into funnels, retention curves, behavioral cohorts, and ML-powered insights that product, growth, and data teams use to answer questions like “which acquisition channels produce the most retained users?” or “what behavior predicts churn 30 days out?”

The core architecture is event-based, but billing is MTU-based — Monthly Tracked Users, the count of unique users triggering at least one event in a calendar month. This pricing model is one of the biggest practical differences from Mixpanel (which charges per event) and matters a lot at scale: a high-engagement user firing 500 events in a month costs the same as a one-event ghost, which makes Amplitude predictable for engagement-heavy products and punishing for products with lots of drive-by users.

Founded in 2012 and now publicly traded on NASDAQ (AMPL), Amplitude serves over 3,200 customers including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s. Over the past two years, the company has expanded aggressively from “product analytics” into a full digital analytics platform: native session replay, web and feature experimentation, an integrated CDP, ML-driven cohort discovery, and AI Agents that proactively surface anomalies and recommendations.

The positioning: Amplitude wants to be the analytics platform serious data teams reach for when they need governed, trustworthy behavioral data — and the all-in-one platform that replaces analytics + CDP + experimentation + replay vendors.

Amplitude features: what’s actually in the toolkit

Amplitude’s product surface has grown significantly since 2023. Here’s what each major capability does and how it compares to dedicated alternatives.

1. Product analytics (Analytics)

The core product. Funnels, retention, segmentation, user paths (Pathfinder), behavioral cohorts, custom dashboards, and a query builder designed for analysts.

What’s good: Genuinely deep. Behavioral cohorts are the gold standard — you can build extremely precise audiences (“users who completed onboarding within 24 hours, then used Feature X at least 3 times in week 1, then didn’t return for 14 days”). Reports are real-time. Pathfinder visualizes user journeys in ways most competitors can’t match.

What’s frustrating: Steep learning curve. New PMs without analytics background struggle with the interface for the first 2–3 weeks. Reports can have many configurable dimensions, which is power for analysts and noise for everyone else.

2. Session Replay

Native session replay tied directly to events. Click any data point in any chart, funnel, or experiment and watch the replays of users behind that metric.

What’s good: AI Summaries auto-generate written digests of each session so you don’t have to watch full clips. Sampling controls let you capture replays at different rates per segment, which is genuinely useful for cost control. Privacy controls (text masking, DSAR API integration) are mature.

What’s frustrating: Free Starter caps at 1,000 sessions/month, Plus at 10,000. Consumer-scale products burn through these in days. Mobile replay support is improving but lagging Web. Rich blank-screen issues on private S3-hosted assets are a recurring complaint in G2 reviews.

3. Feature Flags and Web Experimentation

Native feature flagging is now in every plan including the free Starter — that’s a deliberate shot across LaunchDarkly’s bow. Web Experimentation (launched late 2024) adds a visual A/B testing editor where you click directly on your site to set up experiments without code.

What’s good: Unlimited feature flags on every plan, including free. Web Experimentation lets marketers run tests without an engineer. Statistical infrastructure includes sequential testing, CUPED, and multi-armed bandits — usually Enterprise-only territory at competitors.

What’s frustrating: Full Feature Experimentation (server-side flags, SDK-based experiments, advanced targeting) is Growth+ only. Mid-market teams hit the paywall fast.

4. Compass, Personas, and AI Agents

This is where Amplitude differentiates from Mixpanel. Three ML-driven capabilities ship out of the box:

• Compass — automatically identifies which behaviors correlate most strongly with retention or conversion
• Personas — auto-clusters users into behavioral segments using ML, no manual cohort definition needed
• AI Agents — proactively surface anomalies, trend changes, and action recommendations

What’s good: Genuinely useful for teams that don’t have a dedicated data scientist. “What behaviors predict 90-day retention?” gets a real ML-driven answer in Compass instead of weeks of manual analyst work.

What’s frustrating: ML quality depends heavily on event taxonomy quality. Junk in, junk out — and most of these are gated behind Growth/Enterprise.

5. Amplitude CDP

A native customer data platform layer. Collect events once via Amplitude SDKs, route them downstream to Snowflake, BigQuery, ad platforms, or marketing tools without a separate Segment-style tool.

What’s good: Up to 10M events/month free for streaming to destinations — meaningfully more generous than Segment, RudderStack, or mParticle’s free tiers. Single taxonomy across analytics and CDP eliminates one classic dual-source-of-truth problem.

What’s frustrating: CDP at scale is still Enterprise-priced, often as a $15K–$50K/year add-on. Less mature than purpose-built CDPs (Segment, RudderStack) for complex routing or identity resolution use cases.

6. Govern (data governance)

Amplitude’s governance layer. Define an event taxonomy, enforce schemas, block bad data at ingestion, manage user access by role, and approve schema changes through workflow.

What’s good: Genuine enterprise governance. Govern enforces what most teams say they’ll do but don’t — preventing the slow rot of duplicate events and inconsistent property values that kills product analytics implementations.

What’s frustrating: Govern is Enterprise-tier. Without it, Amplitude isn’t fundamentally more governed than Mixpanel — the headline differentiator only kicks in at the top of the pricing ladder.

7. Activation

Amplitude’s audience activation layer. Sync behavioral cohorts in real time to ad platforms, email tools, and CRM systems. Push targeted experiences based on in-product behavior.

What’s good: Removes the need for reverse ETL tools (Hightouch, Census) for many use cases. Cohort sync is real-time, not batch.

What’s frustrating: Limited destination catalog vs. dedicated reverse ETL tools. If you’re a complex martech stack with 50+ destinations, you’ll outgrow it.

8. Web Analytics

Amplitude added a dedicated web analytics module that handles pageviews, traffic sources, referrers, and content performance — competing more directly with GA4, Plausible, and PrettyInsights.

What’s good: Sits on the same data as your product analytics, so you can connect “user came from this campaign” to “user retained for 90 days.”

What’s frustrating: Thinner than purpose-built web analytics tools. If marketing reporting is your primary need, you’re paying Amplitude prices for a worse experience than $9/month tools deliver.

Amplitude pricing: the real numbers for 2026

Amplitude offers four plans. Two are self-serve with published prices; two require sales calls and have notoriously wide-ranging quotes.

Starter (free, no credit card required)

The Starter plan is genuinely generous on event volume — significantly more than Mixpanel’s 1M free events. Amplitude has explicitly positioned this against Mixpanel’s tighter free tier.

Plus — $49/month (self-serve)

Plus is the small-team tier — meant for SaaS companies past initial validation but pre-Series A scale. Locks behavioral cohorts at 5 saved, which is the main reason teams upgrade to Growth.

Growth (custom pricing — typically $22K–$70K/year)

Growth unlocks the full platform: unlimited behavioral cohorts, advanced behavioral analysis, Compass, causal insights, real-time streaming, full feature experimentation, and predictive audiences. Verified buyer data shows Growth contracts ranging from roughly $22,400 to $254,100 annually depending on MTU volume.

For most mid-market SaaS, expect $25K–$50K/year for the first contract on Growth.

Enterprise (custom — typically $50K–$200K+/year)

Adds SSO, advanced governance (Govern), data residency (US/EU/AU), custom roles, dedicated success management, SLAs, HIPAA tooling, and unlimited everything subject to contract. Enterprise is also where Group Analytics, Pipelines, and the deepest Activation features live.

Real pricing at realistic scale

Small startup (under 50K MTUs): $0/month. Starter covers it.

Early growth-stage (50K–300K MTUs, 10–25M events): $49/month on Plus. Hard to beat.

Growth-stage SaaS (300K–500K MTUs, full platform features): Roughly $22K–$40K/year on Growth, depending on negotiation and feature mix.

Mid-market B2B SaaS (500K–1M MTUs, Govern, Group Analytics): $40K–$80K/year on Growth/Enterprise.

Enterprise at scale (1M+ MTUs, full Enterprise): $80K–$200K+/year. Verified data shows some quotes pushing $250K+/year for large deployments.

Hidden costs most teams don’t model

• The 8% annual uplift. Standard Amplitude contracts include automatic 8% price increases on renewal. Negotiable, but only if you push back. Buyers who don’t negotiate find their bill creeping up year over year regardless of usage changes.
• MTU overages. Exceed your tier and overages run 20–50% higher than your contracted per-MTU rate. Sudden traffic spikes (a viral campaign, a product launch) can cause uncomfortable invoices.
• Amplitude Experiment as a separate line item. Full Feature Experimentation often shows up as a $20K–$60K/year add-on at the Enterprise tier, despite Web Experimentation being free.
• CDP and data streaming. Past the 10M/month free tier, CDP is priced separately — often $15K–$50K/year for high-volume routing.
• Professional services. Enterprise implementations commonly include $10K–$50K+ in onboarding and training packages.
• Implementation time. Amplitude rewards careful event taxonomy design. Budget 30–60 engineering hours plus 10–15 PM/analyst hours for proper setup. At loaded cost, $5K–$15K one-time, which most teams forget to count.

The recurring complaint that shows up across HN threads, G2 reviews, and Vendr’s marketplace: Amplitude can be 2–5x more expensive than Mixpanel for equivalent usage at the Growth/Enterprise tier. Buyers who run a competitive bid and bring a Mixpanel quote into the negotiation routinely save 20–35%.

Who Amplitude is genuinely right for

Amplitude fits well if you’re:

• A data-mature SaaS company with a dedicated analyst or analytics team. Amplitude rewards governance, cohort sophistication, and analytical depth. Teams that have someone who can own event taxonomy and ML-driven insights get real value.
• A scaled product team that needs trustworthy data. Govern, schema enforcement, and the broader governance layer matter more as your team grows past 50 people and your event volume past 100M/month.
• A team using Amplitude’s startup program. 1 year free of Growth (worth ~$25K) for qualifying early-stage companies (under 5 years old, under $5M raised) is a genuine deal — just plan for what happens at month 9.
• A B2B SaaS doing account-level analytics. Group Analytics is mature on Enterprise.
• A team wanting Compass / Personas / AI Agents out of the box. These ML capabilities are real differentiators if you don’t have a data science team.
• Cost-tolerant Enterprise buyers. If your budget can absorb $50K–$200K/year, Amplitude’s depth justifies it.

Amplitude fits poorly if you’re:

• A marketing team focused on traffic, channels, and campaigns. Amplitude’s web analytics module exists but is overkill and underpowered for marketing. You want PrettyInsights, GA4, or Plausible.
• A solo founder or small team without analytics ownership. The free Starter is generous, but if nobody can design and maintain the event taxonomy, you’ll generate noise instead of insights.
• Cost-sensitive at scale. Amplitude is consistently more expensive than Mixpanel, PostHog, or Heap for equivalent usage. Don’t pick Amplitude on price.
• Operating with volatile traffic. MTU-based pricing punishes products with viral spikes or seasonal surges. A campaign that 5x’s your MTU count for a month can blow your budget.
• A team that wants self-host or open-source. Amplitude is fully cloud-only. PostHog or Matomo if that matters.

Amplitude alternatives by use case

Amplitude is powerful but priced for the upper end of the market. Here are the best alternatives grouped by what you actually need.

If you want similar product analytics with a lower price tag

Mixpanel — the closest direct competitor at meaningfully lower cost for most usage profiles. PM-friendly UI, real-time queries, faster time-to-value. Less governance, weaker ML insights, no native Compass equivalent. See our Mixpanel review and Mixpanel vs Amplitude comparison for the full breakdown.

PostHog — open-source all-in-one with product analytics, session replay, feature flags, A/B testing, error tracking, and surveys in one tool. Steep learning curve but lower total cost if you’re consolidating. Self-hostable. See our PostHog review for depth.

Heap — autocaptures every click and pageview automatically, so you can define events retroactively. Fastest time-to-first-insight; autocapture creates data sprawl that takes work to clean up.

Pendo — combines product analytics with in-app guides and walkthroughs. Better fit if your real need is onboarding orchestration plus analytics. See our Pendo vs Mixpanel comparison.

If you primarily need web analytics (not product analytics)

PrettyInsights — privacy-first web analytics with product analytics features built in. Much simpler than Amplitude, covers most marketing analytics needs, $9/month for mid-sized sites.

Google Analytics 4 — the free default. Painful but integrated with Google Ads. See our Google Analytics alternatives guide.

Plausible — minimalist cookieless analytics. Single dashboard, no funnels or advanced features, $9/month starting. See our Plausible vs Google Analytics comparison.

Fathom — similar to Plausible with slightly different positioning. Both work well for content sites.

Matomo — the closest direct alternative to GA4 with full feature depth. Self-hostable for free.

If you want feature flags and experimentation (not product analytics)

Statsig — modern challenger with integrated experimentation and a generous free tier. Often replaces both LaunchDarkly and Amplitude Experiment for engineering-led teams.

LaunchDarkly — the market leader in feature flags. More mature SDKs, stronger enterprise controls, expensive.

Optimizely — historically the experimentation leader; still strong for enterprise A/B testing on the web.

If you want session replay (not product analytics)

Microsoft Clarity — genuinely free forever with unlimited sessions. Best price-performance ratio in the category by a wide margin.

Hotjar — polished mid-market replay with surveys and feedback widgets. $32/month and up.

FullStory — enterprise-grade session replay with advanced search and user journey mapping. Expensive but best in class.

If you want a CDP (not analytics)

Segment — the market default, owned by Twilio. Most mature destination catalog.

RudderStack — open-source Segment alternative. Self-hostable, warehouse-first.

mParticle — enterprise CDP with strong mobile focus.

Amplitude vs Mixpanel: which should you pick?

Both are event-based product analytics platforms targeting the same buyer. The differences come down to philosophy, polish, and cost.

Pick Amplitude if you have a dedicated data analyst, you value strict governance, and you want ML-powered insights baked in.

Pick Mixpanel if you want speed, real-time queries, lower cost, and a UI your PMs will actually use without training.

For the deep comparison, see our Mixpanel vs Amplitude guide.

Amplitude vs PostHog: which should you pick?

PostHog is the open-source all-in-one challenger. The comparison comes down to philosophy and team shape.

Pick Amplitude if you want enterprise governance, ML insights, and mature support — and budget isn’t your primary constraint.

Pick PostHog if you’re engineering-led, want open source, want error tracking and surveys in the same tool, or care about cost predictability.

Honest Amplitude pros and cons (from real user reviews)

Pros that show up consistently in reviews

• Behavioral cohorts are best-in-class — the precision and integration across reports beats every competitor
• Pathfinder visualizations — user journey analysis is genuinely deeper than Mixpanel’s Flows
• Native ML insights — Compass, Personas, and AI Agents are real differentiators that don’t exist at competitors
• Generous free tier on event volume — 10M events is meaningfully more than Mixpanel’s 1M
• Free feature flags on every plan — unlimited flags including the Starter plan undercuts LaunchDarkly
• Web Experimentation — visual editor lets marketers run tests without engineering help
• Strong governance at Enterprise — Govern actually enforces what most teams just hope for
• Mature integrations and CDP — single taxonomy across analytics, CDP, and activation reduces engineering overhead
• Public company stability — NASDAQ-listed, well-funded, not going anywhere

Cons that show up consistently in reviews

• Expensive at scale — the #1 complaint across G2, Reddit, and HN. 2–5x Mixpanel for equivalent usage.
• Steep learning curve — non-technical users routinely take 2–3 weeks to feel productive
• MTU-based pricing punishes traffic spikes — viral moments or seasonal campaigns blow up bills
• 8% annual uplift — standard contracts include automatic price hikes; many buyers don’t notice until renewal
• Custom pricing for Growth/Enterprise — opacity creates anxiety; quotes vary by 5–10x for similar use cases
• Many features Enterprise-only — Govern, Group Analytics, full Experiment, and several ML features sit at the top of the ladder
• Session replay limits feel tight — 1K free, 10K on Plus burns out fast for consumer products
• Slower data freshness than Mixpanel — minor delays show up in real-time dashboards
• Customer support varies — Plus tier is online-only; phone support starts at Growth
• Add-ons stack quickly — Experiment, CDP, and pro services often add $30K–$100K to the headline contract

Amplitude review verdict

Amplitude is a genuinely strong product with a specific ideal customer: data-mature SaaS companies with dedicated analyst capacity, a real budget for analytics infrastructure, and behavioral data depth needs that go beyond standard funnels and retention.

For that customer, Amplitude is often the right answer. The behavioral cohorts are best-in-class, ML insights are differentiated, and the platform breadth (analytics + replay + experiment + CDP) is real.

For everyone else — marketers, lean teams, cost-sensitive SaaS, and anyone whose primary question is “where is my traffic coming from?” — Amplitude is usually the wrong shape of tool. Simpler or cheaper alternatives exist depending on which direction your real need points.

Our honest recommendations

If you’re a marketing team evaluating Amplitude: Don’t use Amplitude. Try PrettyInsights for web analytics, conversions, and campaign attribution. It’s $9/month, cookieless, and you’ll have working dashboards in 15 minutes — not the 4–6 weeks Amplitude takes to set up properly.

If you’re a small product-led SaaS on the free tier: Amplitude’s Starter is genuinely a great fit. 50K MTUs, 10M events, free feature flags, and free Web Experimentation is hard to beat. Just be honest about who on your team will own the event taxonomy.

If you’re an early-stage startup tempted by the Amplitude for Startups program (1 year free Growth): Take it, but plan ahead. The free year ends with a sales call and a meaningful annual contract. Set a calendar reminder at month 9 to evaluate alternatives — including Mixpanel, PostHog, and PrettyInsights for the parts of Amplitude you don’t actually use.

If you’re a mid-market SaaS comparing Amplitude vs Mixpanel: Run a real bid. Get quotes from both. Bring the Mixpanel quote into the Amplitude negotiation. Buyers who do this routinely save 20–35% on Amplitude’s initial offer.

If you’re a data-mature enterprise: Amplitude is one of two or three serious options (along with Adobe Analytics and a custom warehouse + BI stack). The depth, governance, and ML capabilities justify the price for teams operating at that scale.

If you have no dedicated analytics owner: Don’t pick Amplitude. The platform’s strengths require investment. Without an owner, you’ll pay enterprise prices for a tool nobody fully uses.

Frequently asked questions

Is Amplitude really free?

Yes, genuinely. The Starter plan includes 50K MTUs, 10M events, 1,000 session replays, unlimited feature flags, Web Experimentation, and CDP destinations up to 10M events/month — with no credit card required. Amplitude also runs an Amplitude for Startups program offering 1 full year free of the Growth plan (worth ~$25K) for qualifying companies under 5 years old with under $5M raised.

What does Amplitude cost at scale?

Plus is $49/month for up to 300K MTUs. Growth contracts typically run $22K–$70K/year for mid-market SaaS, with verified deals as high as $254K/year for large deployments. Enterprise pricing typically lands $80K–$200K+/year depending on MTU volume, feature mix, and add-ons (Experiment, CDP, professional services).

Is Amplitude easier than Google Analytics?

For product analytics — yes, by a wide margin. Amplitude is purpose-built for tracking in-product behavior (sign-ups, feature adoption, retention) with depth GA4 cannot match. For marketing analytics — no, GA4 is better suited because it’s integrated with Google Ads and built around traffic and acquisition reporting. Pick the tool that matches the question you’re asking.

Is Amplitude good for marketing teams?

Mostly no. Amplitude has a web analytics module and multi-touch attribution, but the platform is fundamentally about in-product behavior. Marketing teams focused on traffic, channels, and campaign performance are better served by PrettyInsights, GA4, or Plausible. Amplitude makes sense for marketers only when working closely with product to understand activation and retention by acquisition channel.

Can Amplitude replace Google Analytics?

Technically yes, practically no for most teams. Amplitude can track pageviews and traffic sources, but it’s designed for product analysis, not marketing reporting. Most teams that try to use Amplitude as their only GA replacement either get frustrated or run both in parallel.

Is Amplitude GDPR-compliant?

Yes, with configuration. Amplitude offers EU and US data residency, supports DSAR API integration, has SOC 2 and ISO 27001 certifications, and provides HIPAA tooling on Enterprise. However, Amplitude’s default tracking uses cookies and identifiers that require consent banners in the EU. If your priority is privacy and GDPR simplicity, a cookieless-first tool like PrettyInsights, Plausible, or Fathom is easier to deploy.

How long does Amplitude take to set up?

Realistic timeline: 4–6 weeks for a proper implementation on a mid-sized product. Week 1 gets you basic event tracking. Week 2–3 gets you key conversion events instrumented. Week 3–5 gets you funnels, retention, and useful dashboards. Week 5–6 is governance — codifying your event taxonomy, defining cohorts, and setting up Compass/Personas if you’re on Growth. Budget 30–60 engineering hours plus 10–15 PM/analyst hours.

Does Amplitude do session replay as well as Hotjar?

Mostly yes, with caveats. Amplitude’s Session Replay has feature parity on core capabilities — recording, playback, event filtering, AI summaries. Amplitude’s advantage is integration: replays are tied to charts, funnels, and experiments. Hotjar’s advantage is polish and survey integration. For pure session replay with no other needs, Microsoft Clarity (free forever) is still hard to beat.

Is Amplitude better than Mixpanel?

Neither is objectively better — they target the same buyer with different philosophies. Amplitude wins on governance, ML-driven insights (Compass, Personas), behavioral cohort depth, and platform breadth (native CDP, Activation). Mixpanel wins on speed, real-time queries, PM-friendliness, and cost. Pick Amplitude if you have a dedicated data analyst and care about strict governance; pick Mixpanel if you want fast self-serve PM analytics at lower cost.

Can I self-host Amplitude?

No. Amplitude is fully cloud-hosted and not open-source. If self-hosting is a hard requirement, PostHog or Matomo are your options.

What’s the biggest drawback of Amplitude?

Cost. Amplitude is consistently more expensive than every direct competitor for equivalent usage — verified buyer data shows 2–5x Mixpanel pricing at the Growth/Enterprise tier. The 8% annual uplift, MTU overages, and Enterprise-only feature gating compound the issue. Teams that don’t run a competitive bid and negotiate aggressively at renewal end up paying significantly more than they should.

Bottom line

Amplitude deserves its reputation as one of the most capable product analytics platforms available in 2026. The behavioral cohort depth, ML-powered insights (Compass, Personas, AI Agents), generous free tier on event volume, free feature flags, and integrated platform (analytics + replay + experiment + CDP) all hold up under scrutiny. For data-mature SaaS teams with the budget to match, it’s frequently the right answer.

It’s also not for everyone. Pricing is consistently higher than competitors, the learning curve demands real analytics ownership, and the value of the platform’s depth depends entirely on whether anyone on your team will actually use Govern, Compass, and Personas. If you’re a marketer evaluating Amplitude because someone on the data team mentioned it, that’s probably the wrong motivation — you likely need a marketing-focused tool, not an enterprise digital analytics platform.

Who should use Amplitude: Data-mature SaaS companies, enterprises with dedicated analyst teams, B2B SaaS doing serious account-level analytics, and teams that need ML-driven insights baked into their analytics layer.

Who should use something else: Marketing teams, lean product teams without analytics ownership, cost-sensitive SaaS, teams with volatile MTU patterns, and anyone whose primary question is “where is my traffic coming from and what is it doing?”

If you’re in the latter camp, PrettyInsights is built for you. Privacy-first web and product analytics, $9/month for 10,000 pageviews, no cookie banner required, and useful dashboards working within 15 minutes of installing the script. We’re not trying to replace Amplitude for enterprise data teams; we’re the right shape of tool for marketers and small teams who need clarity, not complexity.

Try PrettyInsights free for 14 days →

Or if you want the broader landscape, see our Google Analytics alternatives guide and marketing analytics tools roundup for more comparisons.